Our Mission

At Love Always, Buddy, our mission is to nurture self-awareness, self-love, and emotional strength in children—one heartfelt note at a time. In a world that often spins too fast, we create simple yet powerful tools that help kids slow down, connect with themselves, and feel truly seen.

Through the lovable presence of Buddy—a plush pup with a red backpack full of loving notes—we open the door to conversations that might otherwise go unspoken. Whether a child is facing friendship struggles, big transitions, or quiet self-doubt, Buddy is there with gentle words and emotional tools they can carry for life.

Love Always, Buddy was created by two moms—one a passionate founder and visionary, the other a licensed therapist—both raising three children of their own and deeply committed to the emotional well-being of today’s youth. One brought the fire and clarity of a mother on a mission. The other brought decades of clinical experience helping people become the most authentic version of themselves. Together, they created something beautifully different.

This isn’t just about naming feelings. It’s about knowing what to do next. It’s about teaching children to trust their inner voice, to protect their peace, and to build a life that feels good from the inside out. It’s about understanding that kindness must start within—and that loving others well begins with learning to love ourselves.

Buddy isn’t here to create pressure or performative moments. He’s here to gently fit into real lives—offering emotional access points that help children feel seen, supported, and strong. No rules. No stress. Just love, reflection, and the chance to grow stronger, together.

This is more than a product. It’s a movement to raise emotionally grounded, resilient, self-aware humans—who know who they are, trust how they feel, and always know they’re loved.

Love Always, Buddy